This book is ultimately for artistic creatives but it is in the way it is offered that kills its effectiveness.
Book Notes Blog
As someone trying to build an online programmer "brand", I pick up books like these pretty regularly. They all have their strengths and weaknesses. Here I'll list the strengths and weaknesses of this particular book on personal branding.
With all the talk about Marie Kondo's new Netflix Series, Tidying Up which is based on her book, The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing, 10 Minute Declutter is an alternative to Kondo's book and cheaper.
Cory does a good job of prepping junior developers for the workforce; I say junior because it would seem to me that if you were in a senior position at a company, these things would be something you are already doing.