Personal Branding: Perspectives

As someone trying to build an online programmer "brand", I pick up books like these pretty regularly. They all have their strengths and weaknesses. Here I'll list the strengths and weaknesses of this particular book on personal branding.

You Branding: Reinventing Your Personal Identity as a Successful Brand: Review

There were bits and pieces in here I could really get behind as someone sort of new to personal branding (totally different field however). SWOT and other terms were really helpful and new.